The Importance of Online Branding and Promotion

These past years, we can apply the following rule to become and stay relevant: if it isn’t online, it doesn’t exist. Most businesses generate the majority of their revenue online: thanks to their web content, social media and SEO activities. Online stores now make it possible for you to buy and sell products, without actually having to leave your home. With this in mind, we can conclude that the first step towards brand building is to set up a website. And the good news is, that with Wix you can easily build a website, all by yourself without coding skills or having to hire a web designer. Let us show you how to build your own brand with the help of WIX.

It’s never been easier to build a website, on your own. You don’t need coding skills to be able to do so. All you need is to click on "Get Started” and you will be instantly navigated to the Wix dashboard that lets you choose the basic theme of your website depending on the genre of your website - ranging from blogging to business websites. After you have chosen the main genre, then browse through all the top quality free website templates Wix offers its users. You can add many amazing features on to your website after you have chosen your favourite template.

Additional features: after you built up the base of your website now it’s time to spruce it all up with the additional apps offered in the Wix App store. Let’s explore some of the most useful features, that we highly recommend every Wix user to check out!

Wix SEO Wiz: skip becoming an expert in SEO and get some help from Wix’s SEO Wiz tool. The tool will help you to learn all about search engine optimization, and it will help you to optimize your website for success. You will learn how to optimize your titles, and location and other essentials such as the smart use of keywords and phrases for people to find your content online.

Wix Arena: sometimes you need a helping hand when it comes to design. Luckily, wix users have access to a hugely diverse platform of amazing Wix designers that can jump in and save the day for you! You can find designers that work in your native language, and you can select from their profiles to find a style that you like. There is no shame in reaching out to a professional for some extra help.

Wix Video: video is a sure fire way to improve engagement. Wix is making it even easier to seamlessly integrate video, by creating a simple method for synchronizing your videos with YouTube. You can gain new followers, and engage with your existing followers in a more creative way using video.

Wix Bookings: if you are offering a service that’s booking related: such as booking a service or booking accommodation or a restaurant then the adding of Wix Bookings will greatly upgrade your website with a finely working, customizable booking section that displays the past, present and future bookings of members or clients. In addition, you can create a members section where each client can set up their own login and then reach a customized area where they can track their existing and past orders, see their invoices and create new orders.

Branding is heavily dependent on the user experience that you create for your existing and new customers. To help make sure that you are creating the right impression when someone visits your site, we recommend using some of the following products.

Logo maker: create your own logo which you can display on your website and use for all sorts of business documentation. The logo maker will make logo making extremely easy for you. Plus, having a high quality logo can help create brand authority. Think about how iconic the Nike swoosh is! You should aim that high for your own brand.

Vector Art: this app will help you create and edit the imaging of your site and in addition, you can also upload your own image files to work with. These beautiful graphics are eye catching and fun – guaranteed to help create a lasting impression.

Finally, when you feel you are all ready to take off, publish your site and take off! If you want to take your site to the next level with premium options, than you can easily convert from a free site to a premium site. The packages are very affordable, and you will have even more access to amazing features.

The good thing about Wix is that you can take your site into your own hands. You can of course reach out to a designer, but the platform is so user friendly that you can do it yourself!