How To Design A Wedding Company’s Website

The wedding industry and digital media go hand-in-hand, and as a web designer, this can be an excellent industry to explore. Not only does it come with a lot of high-value referrals, but holds natural design elements that lend themselves to going online. And if you’ve been considering bringing on more wedding clients, then being great at the process will help you win over new business relationships every time. Here’s how:

When scoping the design elements you should include in their website, the first thing you should assess is their branding. As this site will be the hub for information and booking, the design needs to feel intuitive and welcoming without stepping too far away from their current branding assets. And for an industry that often follows similar color schemes, finding something that’s a little different will be somewhat of a channel.

To begin, sit down with your client and discuss a few colors they consider their primaries. As noted by LucidPress, color can increase brand recognition by 80 percent, so while one color might serve as a visual cue, it might not necessarily be the primary tone throughout the entire page. Furthermore, if the company sells a product, then working with the accents and features of those products can be wise as well (for example, choosing layout colors that contrast against a wedding dress). The mission here is to offer them something that’s authentic to their brand, giving them a site that will last for years.

Another crucial aspect of designing a wedding company website is making sure that it’s mobile responsive. As noted by Impact Bound, users spend approximately 69 percent of their media time on mobile, which is a pretty prominent figure. And when you factor in how often we turn to our phones when we want to look something up, this is one design element you don’t want to miss.

When building for mobile, take a look at what type of objectives they have for their design, including if any particulars need to be implemented into the flow first. Truly hashing out the iterations of flow is drastically different than just designing it to be responsive, as it deals with the behaviors that people take on with mobile. Talk through your client on which items would be best per what their goal is for the website, as having a design that people will gravitate towards might take some time.

Perhaps one of the most important links to design in, helping your wedding client design their call-to-action will be crucial to them onboarding more business. The call-to-action is one of the most prominent marketing techniques there is, giving a quantifiable metric of success. And as noted by Protocol 80, 90 percent of visitors that read your headline are also as likely to read your body text, so this is one element you need to get right with your client.

Take the time to walk through with them either a semi-permanent call-to-action (for example, an email signup) versus something like a banner or popup. Have a system where it’s easy to upload changes for them, as their CTA might change per campaign. By knowing how to not only implement CTA strategy but help your wedding client manage it, you’ll be in a much better place in helping them achieve success.

Finally, if there’s one thing that will help you win over wedding clients, it’s showcasing their profiles on social. According to Social Media Today, approximately 40 million people use Pinterest to plan their wedding, which goes to show how much of a widely-used source it is for research. And for your wedding clients, this should be prominently displayed to maximize their followers and engagement.

Granted, it can be difficult with social to implement a feed without looking awkward. For example, while a straight up embed might be a little distracting, going with a custom designed tile, or even having an organizational structure with hashtags could be incredibly valuable for the customer experience. Your best bet overall will be to work with your wedding client on the importance of their social feed stands and how displaying it will help land them more sales. This can vary client to client, but as long as it’s authentic to the engagement they’re looking to have, then it’ll be fruitful.

What are you most excited about in taking on more wedding company clients? Comment with your answers below!