How to Find True Local SEO Competitors?

There's no denying that running a business is one of the most challenging tasks in the current times. The competition is getting tougher every day, and it seems really hard for businesses to thrive. Every local business owner try his/her best to provide the customers with better and more cost-effective solutions. A local SEO services agency in London states that you need to determine what steps and measures can help you take over the market and gain the attention and trust of your customers. It’s important to understand your competition. Yes, you read it right! Your strategies will not work until you ascertain the competitor's marketing tactics.

Why Is It Important to Know About Your Competitors?

By knowing and understanding your competitors, you can create better business strategies that can help you stay ahead of the game. Now the question is, "how can you keep an eye on your competition?" Of course, it's not easy to look after your business and have the knowledge of your competitor's next move simultaneously, but you can and must do that in order to ensure that your business thrives in the competitive market.
It is worth to note that the online market is crowded with billions of people and hundreds of thousands of businesses (that are ready to go the extra mile to stay at the top). Luckily, monitoring your competition in the crowded online space is not a challenging task as long as you are using the right tools and tactics. So, here we have come up with some crucial tips on how to find true local SEO competitors in the online market.

• Make use of the SERPs

Do you know why a majority of people consider searching the required products and services on Google before hitting the store? Well, search engines are especially known for coming up with the best answers to the customer's query. No matter what product you are looking for, all you have got to do is type it in the search bar, and Google will bring you the most relevant sites. The best part is apart from customers; businesses can use this feature for their benefits. In order to find the local competition, search for the business (that offers the same services as you do) online. But local searches are a bit different from the standard keyword search.

The best format for conducting a local search is: Your business or service niche + the address of your company/store 

For instance, the online search for the ‘medical hospital in Washington’ will bring you the list of all the medical hospitals in this area. You can use this strategy to search for the services, brands, and companies located in the specific area. The top results produced by search engines will include the names of the top service-providers in that niche.

• Search Your Business in Google Maps

In addition to this, you should use Google Maps to search for similar businesses and brands to check if it brings your Company name. If you cannot find your business name, it is high time you realized there’s something important you were missing out on. Check what makes other businesses stand out or what helps them get ranking on Google Maps. Is it there brilliant on-page SEO techniques and Google My business profile that help them stay at the top? Or do they have too many positive customer reviews to not appear on the search engine list?

If you can see your business name on the list, check where exactly it appears. Does it get the first position or is it listed somewhere at the middle or the bottom? Don’t forget to go through all the companies that are listed near your business. This will help you get a better understanding of the tactics your competitors are using to make their way up on the Google Maps. Using this information, you will not only find your competitors but tailor your business strategies accordingly.

• Do not Neglect the Advertisements

Avoiding ads is probably your biggest marketing mistake. You might have noticed how businesses use the online as well as offline advertising methods to promote their brand. Well, that’s the power of advertisement. It can double your sales overnight. You can find the ads of business on Google at the bottom, top, and right side of the desktop. Check these websites and see what they have done to get the first spot on the Google search results. Make sure that these companies are your competitors, and in order to perform better, you need to understand the marketing strategies they use.

You can easily find your competitors’ ads on Google by following the strategy mentioned above, i.e., typing the name of your business and brand. The search engine will bring you the top performers’ advertisements.

• Local Business Directories

Local business directories are developed for customers. It helps the customers find accurate results for their query. In short, the local business directories bring several businesses offering particular services the customers are looking for. If you see it the other way, businesses can also use the local business directories to get the list of all the companies that are providing specific services. Once you obtain this information, you are ready to create the list of your competitors and get started with the market research.

• Opt for Other Search Options

The Internet offers a wide range of options to the companies to find their competitors. You must not limit your research to the Google Maps or Local Business Directories. The more digital platforms you use to conduct the competitor's research, the more data you obtain. There are tons of sites that can tell you about your competitors. For example, LinkedIn, Facebook places, Yellow pages, Bing, Four Square, Citysearch, Hubspot, Yelp, Apple Maps, and social media sites are some of the major platforms that provide you with the best results.

These were the few vital techniques that can help you search the true local SEO competitors. You can even use competitors’ research tools to get comprehensive details of your current competition.шаблоны для dle 11.2